Article Time Travels From 2003, Informs Us Game Company Blogs Are Important

Posted by Matt Little , Jul, 2009 @ 9:30 am

crystal_ball

“I can see the future…soon phones will be carried around in pockets!”

Hey guys, 2003 is so rad. I mean, it sucks Buffy is off the air now, but we still have Angel, and there’s a new Strokes album coming out this fall, and what did you think of the Hulk movie? Oh, also, blogs help you connect to your fanbase! According to a forward thinking article written by an obvious futurist, from MCV:

A games company’s blog is not the same as its website. One informs and sells in a traditional fashion (company address and video previews etc.). The other entertains and communicates as a friend might. In fact, the blog is more like a magazine than a corporate website. It is a trusted pal. We all know that its ultimate aim is to sell games. But that’s okay, because it’s on the level. It gives the reader a privileged insight into the company’s activities and its culture. Most important, it tells stories.

For realsies? We’re having this conversation in 2009? How did no one in the industry know this before?

To be honest, there’s no way that anyone will ever find a corporate gaming blog transparent. At best, we get a few nuggets of fun info regarding a company’s projects. At worst, it’s simply another advertisement, or it stinks of being “talked down” to. Hell, even the sentence “It is a trusted pal” feels like I need a shower after reading it.

Feel like you need a hot bath? Make sure you head over to MCV and read the full article BEFORE getting clean.

Tags: blogs, gaming, industry, stupid advice