Breaking News: SEGA Lied To Us To Sell Consoles

Posted by Matt Little , Jun, 2009 @ 8:01 am

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GASP AND SHOCK! According to Ology Blog partner Mac Senour at About(Making)Games, SEGA’s loud, colorful boasts of the 90s were not all 100% true! Buried in a post about staying ahead of the tech curve, Senour drops this little childhood crusher:

While I was at SEGA, one of my bosses was approached by the marketing department. They needed something to put in their print ads that showed SEGA had something better than Nintendo. They both had the same processor speed, basically the same graphics power… s0o we had to have some edge. He called a meeting… we all bounced ideas around and out of know where, he said: “How about Blast Processing”. We all laughed. There was nothing in the Genesis that blasted anything, but it sounded fast.

LIES! THEY SOLD US LIES! THE BLAST PROCESSING IS PEOPLE! THE BLAST PROCESSING IS PEOPLE!

Ahead of the Tech Curve [about(making)games]

Tags: blast processing, lies my parents told me, marketing, Nintendo, Sega